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Airline Marketing Strategy with Spokespersons
by Yen-Heng Chen, Joel Zhengyi Shon and Dun-Ji Chen
Using spokespersons has long been a strategy applied in marketing management. We have seen many success stories in various…
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The Local Committee of the ATOS 2010 conference to be held at the Technical University Delft (TU Delft) presents with ...
by Respicio A. Espirito Santo Jr. This past Tuesday, December 15, 2009, the Boeing 787 Dreamliner made its first flight. As ...
ATOS2010 News: Call of papers open until January 4th 2010.
Call for papers of the International Air Transport and Operations Symposium (ATOS 2010) extended until January 4th 2010! ATOS 2010 ...
The Regional Impact of Airports: How Can We Measure It?
by: Dr. Robert Malina and Christoph Wollersheim In most countries, the majority of airports depend on public funding. Local politicians, airport ...
