Airline of the World: Southwest Airlines
Jun 04, 2004
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As one of the most successful airlines in the low-cost market segment, Southwest Airlines is often used as an important benchmark for the airline industry. In this article, Jurjan Knol looks at the logic behind the success of Southwest Airlines from an organizational perspective, thereby using the five elements of Galbraiths STAR-model: Strategy, Structure, Processes, Rewards, and People.
