Analyzing the Strategies of LCCs and FSCs in Southeast Asia

Mar 22nd, 2007 | By WJ | Category: Airline Economics

By Yu-Hern Chang and Chien-Hang Cheng

This paper seeks to analyze the contemporary developing environment of the airline industry in the Southeast Asia. It also discusses and compares the differentiation of their strategies adopted in achieving customer satisfaction. Finally, the paper provides a conceptual framework for airline managers in considering their winning strategies for the next battle in running their airline business.

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Tags: Chien-Hang Cheng, Low Cost Carriers, Yu-Hern Chang

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Similar content:

• The Impact of New Type Air Services, i.e. Low Cost Services; on the Transfer Passengers Market in Germany
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