Buying a new fleet of jetliners must surely be the most daunting task any airline executive may face. Paul Clark shows us the countless aspects that need to be taken into consideration in the aircraft acquisition process, says Hans Heerkens. Clark does so without taking away the mystery of what it takes to handle the many intangibles.
1: Decision processes. Decision makers judge alternatives by their relevant attributes. How do these actors assess the importance of attributes? Can importance assessment processes be improved so that their quality or acceptance increases? How do designers make importance assessments, and do experienced designers differ from their inexperienced colleagues in this respect?
2: The aerospace industry. How are aircraft used by organizations for achieving their goals? Technical attributes of aircraft and organizational and policy variables interact with each other. Issues of special interest are aircraft design and acquisition choices, strategic alliances between airlines and between manufacturers, and government aerospace policy.
3: Methodology of research and problem solving. Hans teaches on these subjects for several postgraduate institutions.
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