KLM’s Social Media Surprise

Dec 11, 2010 5 Comments by

KLM has become a heavy Twitter user. Now they’ve awarded passengers who announced their KLM flight with a little surprise, see also the short movie below. To what extend to you think airlines should use social media to enhance the customer’s experience?

Airline Economics

About the author

Willem-Jan is Editor of Aerlines Magazine since 2002. WJ has bachelor degree in Business Logistics from the Haarlem Business School and holds a Master degree in Economics from the Free University Amsterdam where he graduated early 2006 with a thesis on competition in the air cargo industry.

5 Responses to “KLM’s Social Media Surprise”

  1. Social Media and the Airline Industry | Aerlines Magazine says:
    December 30, 2010 at 1:07 pm

    [...] a previous post, we showed the approach of KLM Royal Dutch Airlines towards the usage of Social Media to enhance [...]

  2. Tweets die vermelden KLM’s Social Media Surprise | Aerlines Magazine -- Topsy.com says:
    January 26, 2011 at 12:58 pm

    [...] Dit blogartikel was vermeld op Twitter door Christian Nilsson, Oscar Svedberg. Oscar Svedberg heeft gezegd: Grymt bra! RT @fastfoodlover: det här är kul användning av soc.media: http://www.aerlines.nl/index.php/2010/klms-social-media-surprise/ [...]

  3. Cómo hacer uso del Social Media en un hotel | Blog TRW - El Blog del Tourism Revolution Ecosystem says:
    March 14, 2011 at 5:09 am

    [...] extraordinarios como el de @KLM Surprise Campaign demuestra cómo el Social Media puede deslumbrar la experiencia de un [...]

  4. How the Four Seasons Hotel just gets #SocialMedia « Digital thoughts says:
    April 10, 2011 at 5:04 pm

    [...] cases like @KLM Surprise Campaign showcase how social media can delight a traveler’s [...]

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