Due to the intangibility of the service ‘ flying’, consumers crave for some convenience when choosing an airline. For example, they make use of Internet applications, which enable them to locate the lowest prices (e.g. www.cheaptickets.nl) or read opinions of others (e.g. www.reviewcentre.com). Consumer associations … Read more…

A book review by Stephen Holloway Given that air rage is important and increasingly discussed, definitional imprecision and a sketchy understanding of the field remain surprisingly widespread. Dr. Hunter has produced a comprehensive overview of the subject based on both research as well as on … Read more…

By Livia Lablans

On behalf of my master thesis at VU University Amsterdam, I did research on the effects to social welfare when different cost functions are used and government intervention is incorporated within the airlines optimization problem. The analysis is carried out by means … Read more…

by Yen-Heng Chen, Joel Zhengyi Shon and Dun-Ji Chen

Using spokespersons has long been a strategy applied in marketing management. We have seen many success stories in various industries regarding the use of spokespersons, but how does it work in the airline industry? Do spokespersons … Read more…

Book Review by Willem-Jan Zondag

It should be no surprise for readers of Aerlines Magazine that the global fi nancial crisis has hit the airline industry hard. Question
raises how airlines can survive and what they have to do to transform their company into a … Read more…

Review by Frank van der Zwan

Dear airline manager, do not fall into the trap of using yourself as the standard when managing your airline. There are many different types of jobs within your airline, each job preferring its own organizational structure and leadership style. … Read more…

by Brian Goehring, Anand Janardhan and Maureen Stancik Boyce

Customer loyalty programs in the airline business have suffered as airlines have been hit with multiple challenges over the past few years – bankruptcies, increasing fuel prices, an increasing number of competitors and deteriorating customer satisfaction. … Read more…

A book review by Lomme Devriendt

As the characteristics and needs of leisure travelers differ so much from those of business travelers, a separate consideration of the relationships between the aviation and tourism market is required if a detailed understanding of the leisure-driven air travel … Read more…

The Air Transport Management programme began in 2000, guided by airlines and airports and built upon the expertise gained from running IATA courses and a Masters Degree in Airport Planning and Management for 30 years.

The course prepares students for a career in the air … Read more…