By Jasper Spruit
In his book Airline Marketing and Management, Stephen Shaw gives a very insightful look on airline marketing. Using many case studies and examples from the industry, he emphasizes the importance and the use of airline marketing.
By Floris Boesveldt
This review discusses the 2nd edition of Stephen Holloway’s comprehensive book on practical airline economics.
This book makes it clear that diversity among aviation professionals do not merely exist at the superficial level of theoretically using a language; the comprehension of a language has to do with much more, such as underlying cultural values. These values not only influence communication … Read more…
Unfortunately, life is not as simple as it seems. Airports may not be natural monopolies, and regulation may do more harm than good. This book brings together a number of papers of recognized experts in the field. The book describes recent developments in airport regulation … Read more…
Review by Axel Boland
Axel Boland discusses the book “Cockpit Displays: test and evaluation” by Richard L. Newman and Kevin W. Greeley.